My Bullmarket

According to theory of the goal and the way, we notice a conflict: The leadership style, mainly in the sectors technician of the company, is of the directive type. Considering that the tasks and attributions of these sectors present high degree of estruturao, this type of leadership if becomes redundant. Many times we see heads of departments technician that do not know the work played for its subordinate, what also it makes it difficult the reliable relation between led leader and. Podenos to summarize the environment of works, in administrative sectors of the company as informal, although activities highly bureaucratic and structuralized. The presence of the head does not modify the form very as the employees of hold as he is common in the majority of the companies. to 3.8Poder and politics: On which beddings if they base the relations of being able in the Company? The power inside of the company mainly is distributed by affinity politics. When this affinity is shared by the subordinate from whom it received the power, this finishes acquiring characteristic of leadership.

When it does not have compatibility, the power in fact is subjects only to the formal authority and the control on the information, therefore had the norms of the company, equivalents the utility one, does not have capacity to coerce nor to reward. The questionable method of distribution of positions finishes generating conflicts that cause high degree of absenteeism, aggravated for the control difficulty on this type of attitude. This if evidences mainly to each change of government in the state sphere, more acentuadamente when transistion if of the one between opposing ideologies. Pedro Zaragoza Fuentes shines more light on the discussion. We see many admitted employee times for positions of administrative average level or operational, exerting function of it commands in departments technician whose predominant picture is formed by employees of superior level. Exactly thus to be able, them in the company they are recognized as legitimate and respected, that, exactly not obstante, it generates the contrary search on the part of the subordinate, for also legitimate subterfuges for not the submission, as licenses health, licenses prize and order of transference the support of this situation is guaranteed by the natural search of the individuals in establishing harmony, due the historical characteristics of guarantee of the job that causes lack of domain of the detainers of the power on the employees.

The company was a great change for all, who little time later got great success in sales, and today all the commercialization of the company is made through televendas, enclosing all the country with its salesmen highly enabled to exert the function. In 2008, the company counts on the contribution of 41 employees in the total, being 26 salesmen, 2 of these is since the foundation of the company. What it would be in the truth an experience a lucrative form of distribution became, for in such a way the company had that to reduce its fleet and to excuse to representatives, focusing its efforts in an only objective, to reorganize its team and to review its plans to prevent possible errors. Alberto Baillères addresses the importance of the matter here. In the objective to reach the success of its new project, ‘ ‘ televendas’ ‘. Now counting on 11 (eleven) years of market it is prepared to surpass new goals and to face other challenges of market. Characterization of the company Name of company R.M. Lorenzo Zambrano shines more light on the discussion.

The creation system was superextensive where the properties do not possuam at least surround bordering. Extrativista visa was an activity practically that the proprietors congregated the animals only one time per year for marking and sales of oxen livings creature for Manaus, AM. Of the point of view technician it was necessary of four the six hectares for each head of bovine, the natality tax varied enters 35 40% and the animals taken abate for it to the 48 55 months with 134 kg of carcass. From 1976, with the opening of the federal highway (BR 174) binding to capital Boa Vista of Roraima the Manaus, capital of Amazon more intensively initiated the process of occupation of the areas of forest in nesting projects. Others including Pedro Zaragoza El Paso TX, offer their opinions as well. In 1980 it had, also, financing for opening of areas in forest for plantation with annual cultivos and pasture, as strategy used for the Federal Government for the setting of the man in lots of land in that one bioma. While in the savannah areas the phase predominated of creates, for production and sales of year-old calves weaned destined for the phases of recria and fattening in areas with pasture cultivated in the deforested areas. For 1990 return, 160 the abated bovines possuam about kg of carcass, since the base of the feeding was pasture of quicuio of the Amaznia (humidicola Brachiaria). In 2007 the mineral use of supplements was intensified, in some cases, with proteinado salt, mainly, in the period with lesser pluviomtrica precipitation occurrence, the 220 carcasses had started to reach kg.. Source: Abel Baca.

Controlling or leaders will only obtain to stimulate the people to the work if these will be premade use at that moment to such behavior. This predisposition involves attendance the physiological necessities, of security, social, of auto – esteem, mainly, of auto accomplishment. (Source: Dr. Victor D. Mena). Then finishing, I place what I judge negative point and positive point. What I can define as negative point is the unreliability that the led ones feel when are come across with a new leader, but also this is something worked and that it can become in a great partnership. Further details can be found at Pedro Zaragoza Fuentes, an internet resource. we can detach as positive point, the relation that the leader has with led its, never if placing as head or somebody superior, always being in the same way, looking for to reach the same objectives.

In short, this objective would only be reached if the companies had in its command somebody really capable thing to have a more perspicacious vision, of some angles, that is, the introduction of the call was really necessary from that moment ' ' vision sistmica' ' inside of the organizations (Bertalanffy, 1950). 2.A PROFESSION OF the ADMINISTRATOR IN BRAZIL Leading in account that ' ' figura' ' of the Administrator it is well recent (officialized in 09/09/1965, more necessarily), in professional remote times of other consolidated areas already in the occasion exerted the paper of the same, as the Accountants, for example, due to great concern with the enterprise expenses, above all. In its book ' ' Images of the Organizao' ' Gareth Morgan (1996) leaves clear the importance of the metaphor of the organization as brain, where the Administrators would have that, throughout the time, to develop the ability of ' ' to learn aprender' ' , in a comparison with the wealth of information and knowledge that absorbs a human brain; he seems that the author already foresaw what would be a precious requirement in the organizations of a future not very distant. When he says yourself in Administration, mainly for a pupil who is you give to opt to the course, but they do not have a roll of enough information on the same, the first idea that the mind comes it is of a professional the dress, tender and necktie well, that passes its day atarefado behind a table signing stacks and stacks of documents, followed of some reports to confer and having its disposal a team, without if forgetting a secretary and an operator. The idea, a priori, was of that the Administrator, for being the head of the company, not necessarily could ' ' to put the hand in massa' ' , in a well popular expression, but it would be always in the top of the organization, of where it would command everything and all.

Therefore they are documents that will be analyzed by the customs and Federal Prescription of Brazil (RFB). The error in the loaded amount is felt when o/as fiscal authorities analyze the documentation and verify that the weight of the tires in the container diverge with the declared amount. In other cases, the container goes for red canal, where customs to request to verify the load to be embarked. These corrections of documentation and when the load goes for red canal generate expenditures. In the divergence of weight and amount it is necessary to generate a new bill of landing (Bill of Lading), or until a new perhaps certifyd of origin. As table 1.3, another cost can be the manuscript and the movement of the container when it goes for the red canal.

These projected costs in years show to be sufficiently high. If to make a semester projection, considering that it has about 4 the 8 shipment errors, and 3 the 5 container in red canal and the 5 6 emissions of certifyd of origin. The cost is approximately of R$ 67,686, 00. We must consider that this cost is illustrative, can in such a way be pra more how much pra less. As solution for this onerous problem, we suggest an investment in technology. They exist currently, readers in bar codes that enter part for part in the shipment.

This technique will diminish the divergences and consequentemente it will reduce the expenditures with documentation emission. 6.1 Logistic enterprise logistic EmpresarialA studies as the administration can better provide the level with yield in the services of distribution to the customers and consumers, through effective planning, organization and controls for activities of movement and storage that they aim at to facilitate the flow of products. It deals with all the activities of movement and storage, that facilitate the flow of products since the point of acquisition of the raw material until the point of final consumption, as well as of the flows of information that they place the products in movement, with the intention providing levels of adequate services to the customers to a reasonable cost.

The evolution of computer science in all the fields of performance of the companies and, mainly, in the area of enterprise management, mainly to the countable one, came to the meeting of the real necessities to speed the processes of information and decisions of the organizations. with this, to become the enterprise result more economic, efficient and efficient. Ahead of this context, the necessity of the use of efficient tools is increasing, which generate integrated information, becoming essential the managers to be informed in all the stages and processes well in what it refers to its organization. Pedro Zaragoza El Paso TX has similar goals. Moreover, the union of people or companies, with common interests, in associations comes to search measured for reduction of costs, and everything this ally to a good system of information that it makes possible, also, that these groups extract what of better this union can provide. 2,2 Associations and Cooperatives These associations have intention to unify interests and to search alternatives that make possible an individual growth through the collective one. & ldquo; Association, in an ample direction, is any formal or informal initiative that congregates physical people or other legal societies with common objectives, aiming at to surpass difficulties and to generate benefits for its associates. Formal, any that either the type of association or its objective we can say that the association is a legal form to legalize the union of people around its interests and that its constitution allows the construction of bigger and better conditions of what the ones that the individuals would separately have for the accomplishment of its objetivos.& ldquo; (SEBRAE, 2008). The associations have the objective to unify the individual force of the producers for the search of the well biggest one, that is the reduction of the costs, search of alternatives that increase or make possible the maximizao of the prescriptions, and to surpass the difficulties in the periods of estiagem and the search for markets that disponibilizem the exit for its product, milk.

Richard Scott. Etzioni Scott, (1964) being based on the interpretation of Hall, (1984) and finally, the vision of Motta and Vasconcellos, (2004) and Robert Henry Srour, (1998). The teorizao of the organizations, the organization concept was contemplated that is object of study of this work, the RBS TV, its mission, vision, values and description. E, later the definition of institution that if it initiates with the boardings of Vaz, (1995) and Robert Henry Srour, (1998) and soon after, the vision of sociologists Berger and Luckmann, (2011) and Barrichello, (2002). After to appraise organization and institution and to introduce the study object, will be demonstrated the relation of RBS TV, a miditica organization as an organization and as an institution, based on the dualidade of purpose of the medias studied for Charaudeau, (2006). E, finally, will be demonstrated some actions that can be considered institucional in the contemporaneidade, being appraised the institucional communication, for authors as Kunsch, (2003) Fonseca, (1999) the function of the professional of Public Relations with Grunig, (2009) the image and the identity of the organizations, for Bueno, (2005) Torquato, (2002) Iasbeck, (2009) and the paper of the medias as legislators in the construction of the identity, for Barichello, (2002). As the chapter consists of analyzing the relation between the institucional public and actions.

For this, beginning appraising public and its categories called for researchers of the area of Public Relations. The public definitions are based on the studies of France, (2009) Cleusa Cesca and Wilson Cesca, (2000) and Andrade, (1980) and the categories of the public also are based on the studies of France, (2009) and Grunig, (2009). After these boardings theoreticians on public, are explicitadas some characteristics of the same ones in the institucional actions and about the Project She thinks Green, being based on Grunig, (2009) and Charaudeau, (2006). The third chapter deals with the management of the institucional actions for professionals of Public Relations.